MBA Business Management

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EUR 3,985.00
EUR 3,750.00

About this course

Programme Overview

The Master of Business Administration (MBA) in Business Management offered by Girne American University is designed to equip professionals with the advanced knowledge, leadership skills, and strategic insights needed to excel in today's competitive and dynamic business environments.

This programme focuses on developing a global perspective, fostering innovative thinking, and addressing real-world business challenges. It caters to individuals aspiring to enhance their management skills and pursue leadership roles in various sectors.



Programme Outcomes

Upon successful completion of the MBA in Business Management, graduates will:

Strategic Decision-Making Skills

Develop the ability to analyze complex business environments and make informed, strategic decisions.

Leadership and Management Expertise

Demonstrate advanced leadership skills essential for managing teams and organizations effectively.

Global Business Acumen

Gain a deep understanding of global business operations, cultural dynamics, and international markets.

Critical Thinking and Problem-Solving

Exhibit advanced problem-solving abilities through critical analysis of business challenges and opportunities.

Effective Communication and Collaboration

Enhance communication, negotiation, and teamwork skills for diverse and cross-functional environments.

Innovation and Entrepreneurship

Foster creativity and entrepreneurial thinking to drive business growth and innovation.

Ethics and Corporate Social Responsibility

Apply ethical principles and promote sustainability in decision-making processes.



Why Choose this Programme?
  1. Comprehensive Curriculum: Covers core areas such as strategic management, finance, marketing, human resources, and operations.
  2. Global Perspective: Prepares students to lead in an interconnected and multicultural business world.
  3. Flexible Learning Options: Offers tailored modules for working professionals to balance work and study.
  4. Experienced Faculty: Learn from industry practitioners and academic experts with global exposure.
  5. Career Advancement: Opens doors to leadership positions in various industries, including consulting, finance, healthcare, and technology.


This MBA programme is ideal for those looking to advance their careers, transition into new industries, or enhance their managerial and leadership capabilities. By partnering with Girne American University, students are guaranteed a high-quality, internationally recognized qualification that supports lifelong personal and professional development.

FAQ

The MBA in Business Management is a postgraduate programme designed to provide professionals with advanced knowledge, leadership skills, and strategic insights to succeed in competitive business environments.

This programme is ideal for professionals seeking to advance their careers, transition into new industries, or enhance their managerial and leadership skills in various sectors.

Graduates will develop strategic decision-making skills, leadership and management expertise, global business acumen, critical thinking, effective communication, and innovation while adhering to ethical practices and corporate social responsibility.

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Course Overview
This compulsory course focuses on the application of economic principles, theories, and practices to key management decisions within organizations. It aims to enhance students' ability to apply both micro and macroeconomic reasoning in the context of business management. The course provides a strong theoretical foundation and practical tools for efficient management and strategic decision-making in firms. Students will also develop critical and analytical thinking skills to assess and make informed business decisions.


Course Objectives

  1. Increase students' understanding and application of economic concepts in business contexts.
  2. Introduce economic theories and tools that support effective firm management.
  3. Develop students’ skills for making strategic business decisions grounded in economic principles.
  4. Improve critical and analytical thinking regarding business strategies and economic challenges.


Learning Outcomes
By the end of this course, students should be able to:

  1. Demonstrate an intermediate understanding of consumer behaviour and market demand.
  2. Analyse different market structures and formulate competitive strategies.
  3. Evaluate the impact of government intervention on market dynamics and business operations.
  4. Assess the influence of macroeconomic factors on business strategies and societal outcomes.
  5. Apply economic reasoning to solve complex business challenges and improve decision-making processes.

Course Overview
This course equips students with essential financial skills and analytical techniques necessary for making informed financial decisions in a business context. It focuses on key financial concepts such as the time value of money, valuation of stocks and bonds, and the preparation and analysis of financial statements. Students will also learn to compute cash flows, make capital investment decisions, and evaluate investment projects effectively. Through practical applications and problem-solving, the course prepares students to handle financial challenges in organizational settings.


Learning Outcomes
Upon successful completion of the course, students will be able to:

  1. Develop and interpret financial statements to assess organizational performance.
  2. Apply the time value of money concept to calculate present and future cash flows, stock values, and bond prices.
  3. Enhance skills in computing cash flows and making sound capital investment decisions.
  4. Analyse financial statements to evaluate the viability of investment projects.
  5. Make informed and strategic financial decisions to support business growth and sustainability.
Course Description: Banking Services and Performance Evaluation This course provides an introductory yet comprehensive overview of banking services and the organizational structure of banks. Students will gain knowledge of commercial banks' functions, management, and their role in the economy. The course covers key topics such as the organization and structure of banks, financial services offered by banks, the regulatory environment, and financial statement analysis. Additionally, it focuses on measuring and evaluating bank performance through practical and theoretical approaches. Learning Outcomes: Upon completing this course, students will be able to: Understand the financial services offered by banks. Analyze the regulatory environment in which banks operate. Recognize different organizational forms of banks. Interpret financial statements and evaluate the performance of banks.
Course Description This course explores critical questions that address the intersection of technology management and leadership: How can I manage technology and lead people through technology-driven change to achieve mission-critical outcomes? What must managers and professionals understand to actively and meaningfully participate in managing the rapidly evolving information management function within an organization? Learning Outcomes Upon successful completion of this course, students will be able to: Understand Fundamental Concepts Grasp key terms and concepts related to information systems and associated technologies. Evaluate and Propose Solutions Assess user needs, evaluate information systems, propose viable solutions, and analyze implementation proposals. Communicate Effectively Interact proficiently with salespeople, technical specialists, users, colleagues, and administrators regarding information technology. Leverage IT for Value Creation Recognize how IT enhances the management process by providing better access to valuable information. Understand Development Methodologies Comprehend the systems development life cycle and software development methodologies. This comprehensive approach equips students with the knowledge and skills necessary for effective technology management in modern organizations.

Course Overview
This course prepares participants to apply marketing concepts and techniques, equipping them for the responsibilities of a marketing manager. It focuses on strategy development, evaluation, and implementation across diverse business environments. Students will gain practical skills in market research, brand management, customer relationship management, and the integration of digital marketing tools. The course emphasizes both theoretical frameworks and real-world applications, enabling participants to develop and execute effective marketing strategies.


Course Objectives

  1. Equip students with the knowledge to design and implement marketing strategies in various business contexts.
  2. Train students in market research and trend analysis for data-driven decision-making.
  3. Develop expertise in brand positioning, equity management, and global brand strategies.
  4. Provide insights into effective customer relationship management (CRM) techniques.
  5. Integrate modern digital marketing tools into strategic planning.


Learning Outcomes
By the end of this course, students will be able to:

  1. Design comprehensive marketing strategies using segmentation, targeting, and positioning frameworks.
  2. Conduct market research and analyse trends to support strategic decision-making.
  3. Manage brand positioning, equity, and develop global branding strategies.
  4. Implement effective customer relationship management (CRM) initiatives.
  5. Integrate digital marketing tools such as social media and content marketing into broader marketing strategies.

Course Overview
This course enhances students’ understanding of the role and significance of research in business and management. It equips students with the skills to design and execute their own research projects, providing a solid foundation in research methodologies, data collection, and analysis techniques. The course emphasises practical applications, including the use of research tools and ethical considerations in conducting studies.


Course Objectives

  1. Strengthen students’ knowledge of research perspectives and methods in business and management.
  2. Guide students through the research process, from problem selection to data analysis.
  3. Equip students with the ability to develop comprehensive research proposals.
  4. Train students to utilise research tools like Endnote, SPSS, or Atlas.ti for data collection and analysis.
  5. Emphasise the importance of ethical practices in conducting research.


Learning Outcomes
By the end of the course, students will be able to:

  1. Understand and apply various perspectives and methods in business and management research.
  2. Explain and implement the research process, including hypothesis formulation, design, sampling, and data analysis.
  3. Develop and present comprehensive research proposals.
  4. Formulate research questions, conduct literature reviews, and utilise tools like Endnote, SPSS, or Atlas.ti effectively.
  5. Create research tools, such as questionnaires and interview schedules, tailored to specific study objectives.
Course Objectives This course equips students with skills in strategic thinking, leadership communication, teamwork, and cross-functional integration. It focuses on strategy development for large corporations while being applicable to firms of all sizes and sectors. Through case studies, students gain hands-on experience with strategic issues across diverse industries and contexts. Learning Outcomes By the end of the course, students will be able to: Analyze industry structures and environmental trends. Evaluate how a firm’s resources and capabilities create competitive advantages. Formulate strategies for different business contexts. Implement strategies effectively and organize firms for success.

Course Overview
This course introduces the foundational concepts, paradigms, and limitations of organizational theories, equipping students with the knowledge and skills needed to understand, design, and manage organizations. It examines both macro-level aspects, such as structures, technology, and external environments, and internal processes like culture, decision-making, and conflict management. Through lectures, readings, discussions, case studies, and research projects, students develop a comprehensive understanding of organizational dynamics and their practical implications in various sectors.


Course Objectives

  1. Introduce students to foundational concepts and paradigms in organizational theories.
  2. Provide tools to understand and analyze organizational structures and processes.
  3. Explore the impact of environmental and technological factors on organizations.
  4. Examine internal dynamics, such as culture, leadership, and decision-making.
  5. Foster critical thinking through case studies and research projects.


Learning Outcomes
By the end of the course, students will be able to:

  1. Understand what organizations are, how they are constructed, and how they function.
  2. Analyze public sector organizations and evaluate the impact of environmental factors on their performance.
  3. Grasp and critically assess key organizational theories and related research.
  4. Apply concepts such as leadership, culture, structure, bureaucracy, motivation, and performance to organizational challenges.
  5. Examine and navigate complex systems within organizational contexts.

Course Objectives This course equips students with skills in strategic thinking, leadership communication, teamwork, and cross-functional integration. It focuses on strategy development for large corporations while being applicable to firms of all sizes and sectors. Through case studies, students gain hands-on experience with strategic issues across diverse industries and contexts. Learning Outcomes By the end of the course, students will be able to: Analyze industry structures and environmental trends. Evaluate how a firm’s resources and capabilities create competitive advantages. Formulate strategies for different business contexts. Implement strategies effectively and organize firms for success.

Course Overview
This course introduces the foundational concepts, paradigms, and limitations of organizational theories, equipping students with the knowledge and skills needed to understand, design, and manage organizations. It examines both macro-level aspects, such as structures, technology, and external environments, and internal processes like culture, decision-making, and conflict management. Through lectures, readings, discussions, case studies, and research projects, students develop a comprehensive understanding of organizational dynamics and their practical implications in various sectors.


Course Objectives

  1. Introduce students to foundational concepts and paradigms in organizational theories.
  2. Provide tools to understand and analyze organizational structures and processes.
  3. Explore the impact of environmental and technological factors on organizations.
  4. Examine internal dynamics, such as culture, leadership, and decision-making.
  5. Foster critical thinking through case studies and research projects.


Learning Outcomes
By the end of the course, students will be able to:

  1. Understand what organizations are, how they are constructed, and how they function.
  2. Analyze public sector organizations and evaluate the impact of environmental factors on their performance.
  3. Grasp and critically assess key organizational theories and related research.
  4. Apply concepts such as leadership, culture, structure, bureaucracy, motivation, and performance to organizational challenges.
  5. Examine and navigate complex systems within organizational contexts.
Course Objectives This course examines the psychological and sociological factors that influence buying behavior. Students will explore both internal and external influences on consumer behavior, including cross-cultural variations, subcultural impacts, perception, learning, motivation, attitude, and self-concept. Learning Outcomes By the end of this course, students will be able to: Understand the consumer decision-making process. Identify external and internal factors influencing consumer behavior. Apply at least five well-established consumer behavior theories.
Course Objectives This course explores the evolving field of marketing communications, focusing on its exciting and dynamic areas in modern marketing. Students will gain comprehensive knowledge and insights to apply marketing communication tools in future business roles or specialize in this essential field. The course covers both historical and contemporary perspectives and emphasizes the management aspects of marketing communications. Learning Outcomes By the end of this course, students will be able to: Identify and understand key theories and concepts in marketing communications. Recognize the role of brands in the marketing communications process. Understand the significance of buying behavior in both consumer and business markets. Develop a marketing communications plan and campaign to achieve measurable objectives. Apply theory and concepts to explain and provide insights into marketing communications.
Course Objectives This course highlights the strategic role of Human Resources (HR) in maximizing employee performance and managing the workforce to achieve organizational goals. It will help students make key HR decisions, such as hiring, training, and rewarding employees. The course will address both the top management perspective and HR management practices, utilizing case studies, industry news, and academic articles to deepen understanding. Learning Outcomes By the end of this course, students will be able to: Understand the strategic role of HRM in aligning with business objectives. Comprehend Equal Opportunity and the legal environment in HR. Gain insights into managing diversity in the workplace. Identify HR systems and practices for building a skilled and motivated workforce.

Course Objectives This course provides an understanding of Operations Management and its crucial role in organizations. By the end of the course, students will appreciate the challenges of delivering world-class products and services and gain the skills to apply analytical tools and frameworks for critical thinking in operations. The knowledge gained will help students improve processes across any department, even outside of operations. Learning Outcomes By the end of this course, students will be able to: Integrate operational perspectives into a successful business model. Understand how productivity impacts production processes. Discuss recent trends in operations management. Identify critical factors involved in inventory control systems.
Course Objectives This course equips students with the skills to conduct dissertation-level research in management areas requiring quantitative analysis. It focuses on using specialized software (e.g., Microsoft Excel, SPSS, SmartPLS, ADANCO, AMOS) for statistical analysis, interpreting results, and analyzing multivariate business data. Students will develop practical skills in statistical and mathematical techniques to support management analysis and decision-making. Learning Outcomes By the end of this course, students will be able to: Evaluate the capabilities and differences between various statistical software. Assess the nature and scope of advanced statistical techniques. Analyze statistical models for both univariate and multivariate data.

Course Overview
This course provides students with a comprehensive understanding of the legal framework governing various aspects of business operations. It focuses on the legal environment in which businesses operate, addressing key topics such as legal principles, business regulations, compliance, ethics, risk management, contractual relationships, and government regulations. Through case studies and practical examples, students gain the ability to navigate complex legal issues and ensure business operations align with legal standards.


Course Objectives

  1. Develop a solid understanding of legal principles relevant to business operations.
  2. Explore the regulatory frameworks that impact business decisions and practices.
  3. Provide tools for identifying and managing legal risks in organizational contexts.
  4. Foster critical thinking skills to solve complex legal challenges.
  5. Highlight the importance of ethics and compliance in managing legal responsibilities.


Learning Outcomes
By the end of this course, students will be able to:

  1. Demonstrate advanced knowledge of legal principles applicable to business operations.
  2. Analyze regulatory frameworks and evaluate their implications for businesses.
  3. Identify and assess legal risks to ensure sound decision-making in business operations.
  4. Apply critical thinking to analyze and solve complex legal issues within the business environment.
  5. Integrate ethical considerations into compliance and risk management strategies.

Course Overview
This course introduces students to international business theories and their practical implementation at the graduate level. It covers essential topics, including regional and global strategies, multinational enterprises, international politics and culture, international trade, foreign direct investments, and international financial markets. Through case studies and analytical frameworks, students will gain a comprehensive understanding of the global business system, its evolution, and the interconnected factors shaping international commerce.


Course Objectives

  1. Introduce foundational theories and strategies of international business.
  2. Explore the roles of multinational enterprises in regional and global markets.
  3. Examine the impact of international politics, culture, and economics on business decisions.
  4. Provide insights into international trade, foreign investments, and financial markets.
  5. Highlight ethical considerations, sustainability, and governance in global business practices.


Learning Outcomes
By the end of this course, students will be able to:

  1. Understand the complexities of the global business environment.
  2. Identify and evaluate cross-cultural business dynamics and their implications.
  3. Gain insights into the economic development of nations and their role in global trade.
  4. Interpret and apply key theories of international trade and foreign investments.
  5. Understand the political economy of international trade and its influence on business strategies.

Course Overview
This course introduces students to the fundamental tools of managerial accounting, including the balance sheet, income statement, worksheets, and journal & ledger accounts. It explores how accounting concepts and practices can be applied to support effective business decision-making. Additionally, the course highlights the types of financial information managers need, how to obtain it, and its application in essential management functions. Students will gain insights into the principles of international financial management and techniques for managing financial challenges in a global context.


Course Objectives

  1. Introduce students to the basic tools and concepts of managerial accounting.
  2. Demonstrate how accounting principles are applied to enhance business decisions.
  3. Highlight the role of financial information in supporting management functions.
  4. Provide an understanding of international financial management in a globalized economy.
  5. Equip students with techniques to analyze and manage financial risks, including forex risks.


Learning Outcomes
By the end of this course, students should be able to:

  1. Understand the objectives and scope of international financial management in a global context.
  2. Analyze and interpret balance sheets, income statements, and journal & ledger accounts for decision-making.
  3. Evaluate and manage Balance of Payments (BOP) issues effectively.
  4. Analyze parity conditions in international finance and their implications for businesses.
  5. Manage various types of forex risks from the perspective of multinational or transnational companies.
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Reviews (2)

Content quality
Instructor skills
Purchase worth
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Post review
Selina Norbu
11 Jan 2025 | 07:16
Reply
The MBA in Business Management program offers an excellent blend of theoretical knowledge and practical application, making it ideal for aspiring business leaders. Throughout the course, I gained valuable insights into critical aspects of business such as strategic management, organizational behavior, financial planning, and marketing.
Ines Martins
15 Jan 2025 | 04:53
Reply
An excellent program offering global insights, expert faculty, and strong career opportunities. Perfect for aspiring international business leaders!

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