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Chapter Highlights: Overview of the tourism and hospitality industry, key sectors, and global trends.
Description: This foundational chapter introduces students to the structure and functioning of the tourism and hospitality industry, exploring its economic, social, and cultural impacts.
Chapter Highlights: Organizational structures, management theories, and leadership styles.
Description: Students learn the fundamentals of managing tourism and hospitality businesses, focusing on effective decision-making, leadership, and operational planning.
Chapter Highlights: Market segmentation, branding, digital marketing, and customer satisfaction.
Description: Explore marketing strategies tailored to the tourism and hospitality industry, focusing on understanding consumer behavior, promoting services, and building customer loyalty.
Chapter Highlights: Eco-tourism, sustainable practices, and resource management.
Description: This chapter emphasizes the importance of sustainability in tourism, teaching students how to implement eco-friendly initiatives and minimize the industry’s environmental footprint.
Chapter Highlights: Front office operations, housekeeping, food and beverage management, and event coordination.
Description: Learn the core operational functions of hospitality establishments, focusing on service excellence, quality control, and guest satisfaction.
Chapter Highlights: Budgeting, cost control, revenue management, and financial analysis.
Description: This chapter provides insights into the financial aspects of managing tourism and hospitality businesses, emphasizing profitability and sustainability.
Chapter Highlights: Budgeting, cost control, revenue management, and financial analysis.
Description: This chapter provides insights into the financial aspects of managing tourism and hospitality businesses, emphasizing profitability and sustainability.
Chapter Highlights: Recruitment, training, performance evaluation, and team building.
Description: Students develop skills in managing and motivating staff, creating positive workplace cultures, and addressing human resource challenges in the service industry.
Chapter Highlights: Event planning, logistics, budgeting, and risk management.
Description: Explore the principles of planning and executing successful events, focusing on the growing MICE segment in the tourism and hospitality industry.
Chapter Highlights: Use of technology in reservations, digital marketing, and customer management systems.
Description: Understand how technological advancements are transforming the tourism and hospitality industry, including the role of AI, data analytics, and mobile applications.
Chapter Highlights: Cultural diversity, communication strategies, and international hospitality practices.
Description: Learn to navigate cultural differences and develop skills for providing exceptional service in diverse, multicultural environments.
Chapter Highlights: Destination marketing, infrastructure development, and stakeholder collaboration.
Description: This chapter focuses on the management of tourist destinations, teaching students to balance economic growth with environmental and cultural preservation.
