Program Aims
The Department of Marketing at Girne American University (GAU) is dedicated to preparing students to excel in the fast-paced, competitive business landscape. By emphasizing conceptual thinking, analytical problem-solving, and creative communication, the program ensures alignment with modern industry standards and equips students with essential skills for success.

With a 132-credit curriculum, students gain practical knowledge and experience by applying theoretical concepts to solve real-world challenges. The program is designed to cultivate future managers and organizational leaders who can thrive in dynamic, evolving environments while maintaining a sustainable competitive edge.

Throughout the four-year program, advisors provide personalized guidance to support students' transition from academic learning to professional practice.

Program Outcomes
Upon completing the BSc. Marketing program, graduates will:

1. Apply core business concepts to guide decision-making.
2. Integrate legal and ethical principles within collaborative environments.
3. Exhibit professional oral and written communication across multiple platforms.
4. Analyze legal, ethical, social, and economic business environments for informed decisions.
5. Utilize advanced technologies to enhance business administration processes.
6. Interpret financial, statistical, and quantitative data to make strategic recommendations.
7. Implement marketing theories in areas like consumer behavior, promotion, and pricing.
8. Formulate strategies to establish and grow brands in global markets.

Degree Awarded
The Bachelor of Science in Marketing is a first-cycle degree equivalent to 240 ECTS credits. Upon successfully meeting program requirements, graduates receive this prestigious qualification.

Employment Opportunities

Graduates from GAU’s Marketing program are equipped with a unique combination of theoretical insights and practical skills, opening up diverse career paths, such as:

• Marketing Strategist
• Brand Manager
• Sales Director
• Customer Relationship Manager
• Recruitment and Training Specialist
• Financial Analyst
• Administrative Officer

They excel in market analysis, campaign execution, and customer engagement, contributing effectively to the success of various industries.

Educational Objectives
Graduates are prepared to:

1. Identify and solve problems using management knowledge and critical judgment.
2. Exhibit leadership and competitive action in global and multidisciplinary settings.
3. Apply management principles to establish and operate successful businesses.
4. Engage in continuous self-development to address technical challenges.

Educational Methods
The Faculty of Business integrates modern and traditional teaching methods to ensure students gain a balanced education.

• Classroom Learning: Attendance is mandatory, with at least 75% participation required.
• Practical Exercises: IT-based activities, case studies, and group discussions enhance learning.
• Course Projects: Students complete real-world projects, preparing reports or presentations.
• Moodle Integration: The Moodle platform supports e-learning with forums, quizzes, assignments, and more.

These approaches foster critical thinking, engagement, and collaboration among students.

Graduation Requirements
To graduate, students must:

• Successfully completed all required courses, assignments, and projects.
• Accumulate the minimum number of credit hours.
• Maintain a CGPA of 2.00 or above.

The University Senate confers graduation, and diplomas are issued by the Registrar’s Office, detailing the program, degree, and date of graduation.

Why Choose GAU for Marketing?
The Marketing program at GAU offers a blend of comprehensive education and personalized mentorship, preparing students for leadership roles in global markets. With an emphasis on practical knowledge and professional development, graduates are equipped to make significant contributions to organizations and drive success in their careers.

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