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Course Description:
This course provides an in-depth understanding of economic principles and their application to business decision-making. Topics include micro and macroeconomic theories, market structures, demand analysis, cost management, and the impact of government policies on business environments.
Learning Outcomes:
- Apply economic theories to solve business problems.
- Analyse market conditions and their influence on business strategies.
- Evaluate the implications of economic policies on organisational performance.
Course Description:
This course explores the fundamental concepts and practices of managing businesses effectively. Topics include organisational structures, decision-making, planning, leadership, and performance evaluation.
Learning Outcomes:
- Understand core business management principles.
- Develop strategic plans for organisational growth and efficiency.
- Assess managerial challenges and implement effective solutions.
Course Description:
An advanced exploration of financial management principles, including capital budgeting, risk management, and financial performance evaluation. Case studies are used to enhance analytical skills.
Learning Outcomes:
- Analyse financial statements for informed decision-making.
- Evaluate investment opportunities and risks.
- Develop financial strategies for long-term organisational success.
Course Description:
This course focuses on formulating and implementing business strategies in dynamic and competitive environments. Topics include strategic analysis, competitive advantage, corporate governance, and globalisation.
Learning Outcomes:
- Formulate strategic plans using various analytical frameworks.
- Evaluate the impact of competitive forces on business operations.
- Develop strategies for achieving sustainable competitive advantage.
Course Description:
This course delves into advanced managerial accounting techniques, focusing on cost control, budgeting, and performance measurement to support strategic decisions.
Learning Outcomes:
- Implement cost management systems to improve efficiency.
- Design performance measurement frameworks.
- Integrate accounting data into strategic planning processes.
Course Description:
This course examines the strategic role of HRM in organisational success. Topics include talent acquisition, employee engagement, performance appraisal, and change management.
Learning Outcomes:
- Develop HR strategies to align with organisational goals.
- Evaluate HR practices to enhance employee performance.
- Implement change management initiatives effectively.
Course Description:
Through case studies, this course analyses the complexities of global business operations, focusing on international trade, cross-cultural management, and global market entry strategies.
Learning Outcomes:
- Assess challenges in managing global enterprises.
- Formulate strategies for international business expansion.
- Evaluate the impact of cultural differences on global operations.
Course Description:
This course uses case studies to explore strategic marketing concepts, including branding, consumer behaviour, and digital marketing strategies.
Learning Outcomes:
- Develop marketing strategies based on consumer insights.
- Analyse market trends to enhance competitive positioning.
- Evaluate marketing campaigns for effectiveness and ROI.
Course Description
The capstone project serves as the culmination of the programme, allowing students to apply their knowledge and skills to address a real-world business problem. Students will undertake independent research, analyse data, and propose actionable, innovative solutions tailored to their area of specialisation. The project fosters critical thinking, problem-solving, and professional communication skills, preparing students for leadership roles in their respective fields.
Learning Outcomes
Upon completing this course, students will be able to:
- Conduct independent, in-depth research on complex business challenges.
- Analyse data using appropriate methodologies to derive actionable insights.
- Develop and propose innovative, evidence-based solutions to organisational problems.
- Present research findings and recommendations effectively to diverse stakeholders.
- Demonstrate integration of theoretical knowledge and practical application in their area of specialisation.
